What to expect when you visit Hyundai’s digital showroom?

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In a bid to enhance the customer’s vehicle buying experience, Hyundai introduced the first of its kind digital room in Pakistan at Emporium Mall, Lahore on 23rd February, 2019.

Hyundai’s City Store is an advanced and modern platform for buying a vehicle where there are no salesmen. Unlike the traditional showrooms in Pakistan, it provides you with an opportunity to configure your vehicle in accordance with your needs on a 3D configurator installed at the outlet.  The customer can see the real-time view of the personally customized vehicle. It’s certainly a new and exciting prospect to experience. It’s important for readers to know the process they need to follow when visiting Pakistan’s first digital showroom. Chairman PakWheels Mr. Suneel Sarfraz Munj interviewed a representative of Hyundai who briefed about what this recent innovation by Hyundai has to offer to its customers. So before any delay, let’s check out!

As you enter the Hyundai’s City Store, there is a 3D configurator installed at the right which is synchronized with a huge real-time display. This is where you customize or look at how your chosen vehicle would look like in real.

1. Find & Build:
This portion allows you to design the vehicle of your choice by following these 8 simple steps:

• Engine:
The procedure starts with the selection of the engine for your vehicle. To ensure a real-life experience, Hyundai’s advanced technology configurator allows you to listen to the sound of the pre-selected engine. This seems a really exciting prospect, something like never before.

• Trim:
Once you’ve selected the engine, the next step is picking up the trim or variant of your vehicle. Select between the choices of variants that appear on the display and move ahead. As you select the trim, the respective variant would show up on the screen.

 

• Options:
This particular step enables you to see all the options and features that were either a standard in the vehicle or selected by the customer such as the addition of fog lamps, etc.

• Exterior Color:
As its name suggests, you can change the colour of the vehicle by simply clicking on the colours available in any particular vehicle. Interestingly, the customer can also rotate the vehicle to 360 degrees in order to see how the vehicle looks like from all angles in the selected colour.

• Interior Color:
Once you’re done with the selection of exterior colour, you can follow the same procedure for interior colour selection. The customer can have a virtual tour inside the vehicle with a choice of their colour. Each detail inside the cabin can be seen by navigating the configurator screen to 360 degrees.

• Virtual Showroom:
This is one of the most innovative steps one would go through while building their own vehicle. Virtual showroom option allows you to virtually operate the features in the vehicle. The customer has several options at hand such as turning on the headlights, turning the steering or retracting the side mirrors. Even the background of the image could be changed from a daylight version to night mode at this step to have an ideal view of the vehicle.

• Features:
At this point, the customer has configured the vehicle completely and now all the features in a summary could be seen on the big screen. The configurator also displays a close look at the exterior and interior of the vehicle which enables the customer to get a fair idea of the final product.

• Save/Share:
The final step of designing the vehicle provides you with a detailed specifications sheet. It includes all the key features and dimensions of the vehicle you’ve finalized. You can take out the print or mail this final page. By entering your personal details including name, gender, DOB, email address and cell phone no; you can save the vehicle you just designed at Hyundai’s configurator.

2. Talk & Buy:
If you further walk deep in the showroom, there is a ‘’Talk & Buy’’ section on the right. This is where you can collect the print out of the final specifications sheet of your vehicle from the sales executive. In case of any query regarding your final product, the sales executive of Hyundai is here to assist you. Details such as price, warranty and delivery time of the vehicle can be verified here. Note here that Hyundai, at the moment, is providing a warranty of 4 years or 100,000kms for its vehicles whichever comes first. According to the representative of Hyundai, the delivery time could extend up to 3 months depending upon the customization of the vehicle. Once you’re satisfied with all the details, an order can be placed at this desk.

3. Brand Wall:
At the end of the showroom, there is the brand wall that has the brand logo of Hyundai.

4. Rest & Drink:
Hyundai’s digital showroom has a “Rest & Drink” sitting lounge opposite the information desk where you can relax, have a cup of coffee and take your time in finalizing your vehicle. The auto manufacturer’s vehicle brochures are available to read here.

5. Watch & Touch:
Alongside the sitting lounge, Hyundai has colours picking station where all the different colours of vehicles are displayed that are globally available. The customers can pick any one of these 100+ colours while placing an order of their vehicle.

6. Look & Pick:
Hyundai has further offered the company’s accessories, brochures, and merchandise at their accessories wall. The customers can buy one of these here.

7. Feedback Wall:
Last but not least, there is a feedback wall at the left of the entrance where the customer can leave their feedback regarding the products or share their personal experience.

Hyundai’s digital showroom is an incredible place where a customer can freely move and shop his self-designed vehicle in terms of specifications and features. You can get assistance from the outlet’s representative only if you need it, otherwise, it’s a come and go on your own sort of place. See the video below:

Have you visited this showroom? What was your experience? Let us know in the comments section below. Stay with PakWheels for all the latest updates on the automobile industry.

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