i went there this noon, there are 3 variants of this, what they call, usb player. Price of cheapest version is 600, and the tier 1 version is 1200. Of course they don't know what other versions has to offer in terms of feature but what i think is that expensive version have video out and somewhat better build quality.
Don't you think 600 is too much for this device? the max discount i got was 20rupees.. -_-
edit: even though the front was just like yours but it was connected on a box. Almost the size of an advancer/emulator box